Roll up any category, in any market
The tools of a holding company. The speed of a startup.
Unlimited brands
Launch as many brands as your strategy demands — each with its own name, voice and showcase.
Same category, many plays
Stack several brands in one category and one territory. Test positioning side by side and keep what wins.
Portfolio theses
Give every portfolio a thesis. Your swarms and new apps follow it automatically.
A showcase per brand
Every brand gets a public showcase of its shipped apps, ready for your own domain.
Pause with precision
Pause a single brand or an entire portfolio without disturbing anything else.
Clear, honest numbers
See what is in motion, what is awaiting you and what has shipped — across every portfolio.
Many of the same. On purpose.
- ◆Unlimited brands per category and territory
- ◆Group brands into portfolios for focus
- ◆Move brands between portfolios any time
Four moves to category leadership.
Define
Create a portfolio with a category, a territory and a thesis.
Populate
Add brands — as many as the opportunity deserves.
Accelerate
Aim swarms at the portfolio to surface fresh opportunities continuously.
Compound
Approve the best work. Watch every brand’s showcase grow.
A storefront for every brand.
Good questions.
Is there a limit on brands in one category?
No. You can create as many brands as you like in the same category and the same territory.
Can a brand belong to several portfolios?
A brand lives in one portfolio at a time, and you can move it whenever your strategy changes.
Can I use my own domains?
Yes. Each brand can carry its own domain, and we provide the record you need to connect it.
What happens if I pause a brand?
New work for that brand stops. Everything already created stays safely in your account.